In this webinar, presenters from highly-rated past NACADA conferences come together to address a dilemma that academic advisors from across the globe are all too familiar with: How do we effectively motivate students to take advantage of student success offices and academic planning tools? Despite the fact that most higher education institutions now offer a wealth of student success resources, survey data suggests that these offices are under-utilized by students. Our presenters will discuss the micro and macro factors that contribute to this issue, and will argue that academic advisors play an essential role in the solution. Utilizing techniques found in Richard Thaler and Cass Sunstein’s “Nudge: Improving Decisions about Health, Wealth, and Happiness,” advisors are able to nudge students into making good decisions by altering predictable behavior through incentives. Discussion will focus on nudging students via intentional acts of persuasion and guidance to produce outcomes while maintaining a student’s agency.
Heather Luth, Assistant Director of Professional Development, University of Redlands
Heather Luth is an alum of the University of Kansas and Cambridge University, where she earned a Master’s of Philosophy degree in Psychology & Education for her research on student perceptions of motivation in higher education. From 2013 to 2015 she was an Academic Advisor in the School of Business at UC Riverside. In this position she oversaw a program for International Students, established a Transfer Mentor Program, and presented on topics related to motivational psychology at the 2014 and 2015 Annual NACADA Conferences. Last fall she transitioned to the University of Redlands to become a Professional Development Coach. She enjoys finding creative ways of instilling a sense of confidence, autonomy, and motivation within her students as they look forward to their transition from students to professionals.
Jordan Parshall, Academic Advisor, University of Missouri
Jordan Parshall earned a Master of Education from the University of Missouri, where she currently works as an Academic Advisor for undergraduate students in the Division of Biological Sciences. Before becoming an advisor, Jordan worked as the Coordinator of Admissions and Recruitment for Mizzou Law. She has previously presented at the National Orientation Directors Association Conference on the topic of student involvement and the use of peer mentors to guide involvement, especially considering how student success is tied to involvement. Currently, she is interested in how advisors’ interactions with students can be motivators or nudges toward student success. She co-presented this topic on the University of Missouri campus and at the NACADA Region 7 Conference in 2016.
J. Nicholas Holladay
J. Nicholas Holladay completed his undergraduate degree at Murray State University and Masters degree at Western Kentucky University. While completing his Masters, he worked for Housing and Residence Life as a Residence Hall Director before moving to the University of Missouri as an Academic Advisor. His background is in Sociology and Advertising, which he applies to his Advising and Student Affairs and teaching philosophies. Always looking for new campus partners, he has presented at MACADA and NACADA about the development of a learning strategies course for first-year international students, peer advisor training, first semester transfer seminars, and most recently utilizing nudging techniques in improving academic planning.